Practical Work & Insights

Practical Work. Measurable Insights.

Explore selected projects to understand our approach to advertising, lead generation and digital marketing. We feature approved projects with genuine campaign objectives, verified results and relevant insights. We do not publish unverified figures or client information without permission.

Construction Sector
Verified Campaign • Rawalpindi & Islamabad Region

Commercial Waterproofing & Structural Repair Lead Inquiries

The Challenge:

The client was relying heavily on untargeted social posts that produced price-shopper inquiries rather than commercial building owners and industrial facility contracts.

The Strategy:

We focused their advertising on high-intent Google Search terms ("commercial roof waterproofing", "basement leak injection"), combined with a fast mobile landing page and direct WhatsApp quotation links.

+180%
Qualified Commercial Inquiries
-42%
Cost Per Lead (CPL)
0.8s
Mobile Page Load Time
Channels: Google Search Ads • WhatsApp Direct Funnel • GA4 Tracking
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Chemicals & Distribution
Verified Campaign • Regional Supplier

Generating Commercial Quote Requests for Construction Chemicals

The Challenge:

A regional distributor of concrete bonding agents and epoxy floorings had little online presence and needed direct inquiries from contractors, site supervisors, and procurement teams.

The Strategy:

We launched targeted Meta and Google campaigns targeting construction professionals, offering easy technical data sheet (TDS) downloads and direct bulk quotation requests on WhatsApp.

64+
Monthly Bulk Quote Inquiries
PKR 1,420
Average Cost Per Inbound Lead
12
Regular Contractor Trade Accounts
Channels: Meta Ads • TDS Download Landing Page • WhatsApp Direct
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Web & Conversion Overhaul
Verified Audit • Speed & Tracking Setup

Improving Mobile Inquiries Through Clean Code and Fast Loading Speed

The Challenge:

The client's previous website was taking over 7 seconds to load on mobile connections, causing visitors to leave before reading services or finding contact numbers.

The Strategy:

We built a clean, lightweight website with clear navigation, prominent call and WhatsApp buttons, and implemented Google Analytics 4 conversion tracking.

0.78s
Mobile Load Time (From 7.2s)
-54%
Mobile Bounce Rate Reduction
2.8x
Form & Phone Completions
Channels: Lightweight Web Code • Mobile UX Optimization • GTM
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